Vodka 42 Below - 1405 Words

Marketing Management 42 Below Vodka Introduction: In 1999, 42 Below vodka was founded by Geoff Ross, A drinks manufacturing company based in Downtown Auckland, New Zealand. Their flagship vodka is the Vodka 42 Below and Gin South gin as well 420 spring water (still and sparkling mineral water) and the House Quality Vodka brand Still Vodka. It was a family owned business, financed by personal sources. 42 Below vodka is New Zealand’s first premium vodka. The main ingredients of 42 Below vodka are GE-free wheat, water sourced from crystal-clear spring flowing through a position just north of Wellington beneath an extinct volcanic area at 42degree of latitude. The name 42 Below vodka tells a story in itself relates to the 42†¦show more content†¦Tie ups and mergers:- 42 below is looking for its business expansions overseas and it is must to make some joint ventures with some local companies to understand customer taste and market response. Definitely company is going to make tie-ups for better future world widely. Approach to new market and promotion techniques New potential customers If Bacardi moves the production of â€Å"42 Below† outside New Zealand, it would have a major effect on its Brand Appeal. The most exclusive and distinctive feature of a product s appeal is its brand, which signifies what it represents. The brand image of any product is the worth of its value in the market. As far as the case of 42 Below Vodka is concerned, it has made landmark in the spirits industry worldwide, bringing in light the significant symbol of New Zealand s image of purity, creativity, uniqueness and cleanliness. It emphasizes on the purity of ingredients used for distilling fine and exclusive taste of world class premium vodka, First from New Zealand. 42 Below Vodka, now owned by Bacardi Ltd has unleashed new horizons in liquor industry with its power of New Zealand in a Bottle image to join the world s premium vodkas. If Bacardi shifts production of 42 Below Vodka out of New Zealand, it could have drastic shifts in the brand appeal of this product. No more claim of purity:- Pure New Zealand itself is a claim of fame for the product,Show MoreRelatedHow Masculinity Affect Women s Choices2159 Words   |  9 Pagesand identity in those years, then, was dictated by whether or not she was maternal, by her skills in the kitchen and by her desire to provide care for both husband and children, sometimes at the expense of her aspirations for herself. The figures below illustrate two print advertisements showing this idea of femininity in that period of time. Figure 1. Dormeyer Appliances Christmas Ad. (Dormeyer, 1950) Figure 2. Kenwood Chef. 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